その名は「Tern Bicycles」。Ternとは、アジサシ。


Tern by dbaron, on Flickr


Tern Folding Bike Company Breaks Away From Dahon | Gadget Lab | Wired.com

There’s a new folding-bike company in town, and it might look similar to one of the old ones, at least in terms of the faces you might see working there. Tern Bikes is a new startup by several ex-employees of Dahon, the maker of nicely designed and lightweight (if a little large when collapsed) folding bikes.

According to founder Joshua Hon (son of the founder of Dahon), Dahon has been having trouble with quality control, so he decided to go it alone. Well, kind of alone. Tern employs around 70 people, according to a report on the launch by Bike Hugger. And they have been busy. The 2012 lineup has 21 models running from $400 to $3,500.



After the launch: Josh Hon of Tern Bicycles talks business, folding bikes and the genius of In-N-Out Burger | 16incheswestofpeoria

Josh Hon, for nearly 20 years the vice president of sales and marketing at Dahon, recently announced a new, independent folding bike company: Tern Bicycles, focused on “bicycles for urban transport.” I asked him how he planned to connect with customers. (My questions are in bold.)

私の英語能力ではいまいちわからないところもあるのですが、翻訳サイトの力も借りて各記事を読んでみると、ダホンは主にダホングローバル/ダホン中国/ダホン北米の3社で構成されていて、グローバルがジョシュ、中国と北米が父デヴィッド・ ホンというふうに分離。さらにジョシュは新会社「Tern」を立ち上げ、近年のダホン(おそらく北米&中国での、ということだと思いますが)とは異なる戦略でやっていきますよ……ということのようです。


Tern Folding Bicycles and Folding Bike Accessories | Tern Bicycles



須貝 弦

1975年東京都新宿区生まれ、川崎市麻生区在住。印刷製版会社営業アシスタント、DTP雑誌編集者、コールセンター勤務等を経て、フリーランスのライター&編集者へ。雑誌原稿の編集・取材・執筆の他、企業内Webサイト、企業ブログ、メールマガジン等の制作にも携わる。2009年より、自転車ブログメディア「CyclingEX」を運営。須貝 弦(Gen SUGAI)のGoogle+はこちらです